Thursday, January 23, 2014

Rashaun J. Allen Literary Blog Tour - Day 4


Meet Author & Publisher Rashaun J. Allen
After Rashaun graduated from SUNY Albany with his BS in Business Administration and The College Of Saint with his MBA. He decided to combine his educational background with his passion for writing. 5 years into his vision, Rashaun has two books of powerful poetry: A Walk Through Brooklyn and In The Moment and is also the founder of Royal Blue Publishing.
Rashuan has published paperback and electronic books, edited manuscripts for authors, and theses for graduate students.  He has facilitated workshops for poetry and entrepreneurship for schools, libraries and organizations. He has been quoted in publication throughout the capital region of New York: The Chronicle, The Troy Record, Albany Student Press & UA Magazine. His goals are to write novels, publish future writers, and inspire youth through his story.
 Rashaun J. Allen Interview:
 
Tell Us about Yourself?
·         I have a great sense a humor. But when I try to make a joke few people laugh. I tend to let my eyes decide when I’m full. The gym’s my best friend but we haven’t spoken in a while and if I wrote as much as I talk I would produce twice as much material.
 
What are your favorite books?
·         The Glass Castle By Jeanette Walls
·         A Tree Grows in Brooklyn By Betty Smith
·         Things Fall Apart By Chinua Achebe
·         A Hope in The Unseen By Ron Sunskind
·         The Kite Runner Khaleed Hosseini
 
Do you have any advice for aspiring writers/authors?
·         Write something you’d like to read.
·         Find out where the writers are and go there!
·         Share what you wrote with somebody.
·         Tell that writer what you thought about their work.
·         Have fun
 
What has been the best and worst experience you’ve had on your literary journey?
·         Unreasonable expectations – I thought since my first book signing had 30 people every time I did one the turn out would be awesome. Then, I had a book signing where 2-5 people showed up. It opened my eyes to set modest expectations.
 
I understand you support different charities through the sales of your book.  Tell me about those.
·         I partner with local charities for events. I worked with the community counseling & mediation not for profit with their SIMBA program or “Safe In My Brothers Arms” which focuses on helping homeless male students complete high school. I did a couple poetry workshops along with the sales of my books.
 
Have you always wanted to be a writer?
·         Yes, but for a long time I didn’t think writing could be a career.  I read often but I didn’t know any authors.
 
How did you get started writing? 
·         Growing up I kept a journal. It was my feelings as rhymes, stories and sayings.
 
Do you remember the very first story you ever wrote?  What age were you when you wrote it? 
·         No, but I remember writing a play, I never finished when I was a teen.
 
If you could pass on one tidbit of knowledge to both your fans and aspiring writers, what would it be?
·         If you write solely for money you’’ll be pissed at your bank account.
 
What are three things readers don’t know about you?
·         I’m a huge fan of Game Of Thrones the TV series.
·         I love role playing games
·         Enjoy spending time with friends and family
 
Conversely, what are your best and worst experiences as a writer?
·         Discovering that I received more support as a writer from strangers than people I knew
·         I did a book signing at a bookstore where the owner attempted not to pay me for selling my books.
 

 

Friday, January 10, 2014

How do I price an Ebook?

Two years ago, I wrote an eBook for Indie Children’s Authors. Since that time I received many questions pertaining to eBooks from authors. The number one question that I get asked by authors has to do with pricing eBooks. I have asked authors to do their research. However, they always follow up with horrific and confusing stories about eBook pricing. My response to the authors is the same. A decade ago, we didn’t have eBooks. People would purchase books at $5.99-$24.99 for the paperback and hardback books. The books were priced according to what people would pay for the printing cost, editing/proofreading cost, cover design/illustration, marketing expenses, publisher/distribution commission, and finally the author royalties. All of this was considered into the costs for each book whether an author decided to go Indie or not. All of these costs are still a consideration for authors except for printing costs. Therefore, authors should price their work at 50%-60% off the cover price of their books. It is not wise to price all eBooks at .99 cents. Additionally, it is not good business sense to price box sets for books beginning at $2.99. Even if you sell four hundred copies of that book as an author you will only make $418 after the outlets get their cut of the book. This will not even pay for the editing costs, cover design, and marketing costs for the book that was produced. It is also the equivalent of giving your work away for free. Readers then get the wrong impression from authors thinking the profession is one in which people work for free. There are labor laws that protect the average worker. However, none exist for authors. Therefore, authors must protect themselves from poor business practices. If authors take the previously mentioned discount off books, readers will still be able to purchase three to four eBooks for the cost of one print book.   

Pricing for Young Adult/Tween EBooks

.99 Short Stories

1.99 Novellas under 50 pages

2.99 Novellas under 100 pages

3.99 Novels over 150 pages

4.99 Novels over 200 pages

5.99 Novels over 300 pages

6.99-8.99 novel over 400 pages

9.99-14.99 book box sets

 
Pricing for Children’s EBooks

.99 Tales, Poems, and books with one illustration

1.99 Short Stories with one illustration

2.99 Children’s Book Readers

3.99 Series books

4.99 Series books with illustrations

5.99 Children’s books with full illustrations

6.99 Full novels for children

 
Pricing for Nonfiction EBooks

.99-2.99 Short how to Guides

3.99 Nonfiction works over 100 pages

4.99 Nonfiction works over 150-200 pages

5.99 Nonfiction works over 200-300 pages

6.99 Nonfiction works over 350 pages

Underpricing eBooks by making them free or well below what they should cost will be the death of the publishing industry and the beginning of authors being asked to work for free. Please feel free to comment on this blog as an author or reader and consider whether authors will be able to consistently produce high quality work for readers in the future when books are priced either free or .99 cents.

 
Tiffany A. Flowers is a native of Chicago, Illinois. Tiffany is a blogger, author, and philanthropist. She is the author of various picture books, series book, and young adult books to date. She has been featured on radio shows such as the Reading Circle, The Living Hope, and The Funky Writers Show. In 2010, Poetic Monthly Magazine listed her second book release, For those who stare at the moon as one of the best reads of 2010. Currently, Tiffany is working on penning the installments in her books series for teens and children in the intermediate grades. You can find out more about her tour dates, book trailers, and book releases by logging on to www.goldenbutterflypublishing.com or by accessing her blog at http://authortiffanyaflowers.wordpress.com/.
 

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